Leadership Staff

Leadership Staff

Photo of President and CEO Tom AlexanderThomas N. Alexander, LCSW
President & CEO

Tom’s education includes a bachelor’s degree in psychology from the University of Southern California, a Master’s of Social Work from San Diego State University and a certificate in non-profit management from Chapman University. Tom has over 30 years of experience in clinical and leadership roles serving youth and families at various mental health and social service agencies. Before joining FFYC, Tom held esteemed leadership positions at a number of child and family service agencies.

The FFYC Board of Directors appointed Tom as President and CEO in October 2012 after his service as the Interim Chief Operating Officer in FFYC’s Southern California region where he initiated the development of the Fred Finch Youth Center’s residential dual-diagnosis program and spearheaded the growth of additional programs. Today, our Southern California Division houses seven programs, over 140 staff, and serves over 400 children, youth, and families daily.

Along with years of professional experience, Tom brings a personal commitment to improving the lives of youth, families, and communities. Tom’s volunteer involvements board membership with the California Alliance of Child and Family Services and membership on the Alameda County Council of Mental Health Agencies executive committee. He was formerly on the board of directors of San Diego County Department of Health and Human Services, the San Diego Association of Non-Profits, the Foster Care Youth Advisory Committee of San Diego County in the Office of Education, and the San Gorgonio Memorial Hospital Foundation.

Photo of VP Susanna Marshland Susanna Marshland, LCSW
Northern California Regional Vice President

Susanna brings her leadership experience from social service and community organizations to her role at FFYC. Prior to working at FFYC, she held leadership positions at Kids’ Turn and California Specialty Hospital. Susanna joined FFYC in 2003 and was the Transition Age Youth Division Director and the Interim Chief Operations Officer before taking her current position in 2013. She earned her bachelor’s degree in anthropology from Harvard University and her MSW from University of California, Berkeley.

Photo of Regional Vice President Ali FreedmanAli Freedman, PsyD
Southern California Regional Vice President

Ali has been with FFYC sincen 2007 and was involved in the development of three programs. She completed her undergraduate degree at Emory University with a double major in psychology and sociology, and continued on to earn her master’s and doctoral degrees in clinical psychology from the California School of Professional Psychology in San Diego. In recent years, Ali has continued her education, earning an Advanced Certificate in infant preschool mental health from Alliant International University and an MSBA from San Diego State University.

Photo of CFO Ed HsuEd Hsu, MBA
Chief Financial Officer

Ed has over 24 years of healthcare senior executive experience in hospital, physician group, managed care organizations, and federally qualified health centers. He’s member of HFMA, MGMA, CalCPA and CICA. He earned his EMBA from Golden Gate University.

Photo of Sr. Director of Human Resources Lois WoodsLois Woods
Senior Director of Human Resources

Lois grew up in the Bay Area and graduated from the University of California at Berkeley, earning a BA in history and a MA in education. She later graduated from Golden Gate University, School of Law. She has a background working in human resources for both the public and non-profit sectors, with over 20 years serving in leadership roles. Two activities she enjoys most are spending time with family and friends, and volunteering to help improve her community.

Photo of Sr. Director of Administration Tim Trickett-RoblesTimothy Trickett-Robles
Senior Director – Administration

Joining Fred Finch Youth Center in 2009, Tim has more than 20 years’ experience in business management, development, training, and systems implementation. Leading the agency’s Administrative and Information Technology efforts, Tim is responsible for the quality, accuracy, integrity, and privacy of the agency’s client record systems, both physical and electronic. With this agency-wide perspective, he also chairs the FFYC’s Continuous Quality Improvement Committee, where his bachelor’s degree in psychology and passion for quality mental health provision combine to ensure consistent quality improvement for all participants.

Photo of Director of Development Tara De RosaTara De Rosa, PhD
Director of Development

Tara DeRosa has 20 years of experience working in the non-profit sector, primarily in organizations that provide educational, mental health, and supportive services to vulnerable children and families. Tara began her career as a direct service provider, earning a PhD in education with an emphasis in counseling psychology from UCLA in 1995. She provided school-based mental health services in urban New Jersey before returning to California to work with emancipating foster youth. In 2001, Tara opened her own consultancy, Independent Writing Services, where she wrote grants, policy manuals, and collateral for a variety of education, health, and human service non-profits. In addition, as a consultant for inFocus Consulting and Development, Tara provided Medi-Cal regulations training to mental health staff and reviewed Medi-Cal documentation for compliance. Tara has held staff positions in development at Lincoln Child Center, NatureBridge, and KQED, and in the grants department at Hatchuel, Tabernik and Associates. Tara has a strong commitment to teamwork and collaboration, creativity, and a sense of humor. When not working, Tara enjoys long walks, cooking, and watching “Orange is the New Black” on NetFlix. She lives in Albany with her 13 year-old son.